SaaS launch
Validate a software idea before you write the backend.
The analytics tool that answers one question: which of your changes actually moved the number. Join the waitlist for early access and a founding-user price.
Use this templateTemplates
Start from something real.
An empty form asks you to invent a headline, a pitch and a colour before you have seen anything work. Pick a template instead: the page is live the moment you name it, and every word on it is yours to rewrite.
Mobile app
Build the TestFlight list before submitting to review.
A running app that plans the route around how you actually feel that morning. We are opening the beta in small groups — join the list to get an invite.
Use this templatePrivate beta
Let people in slowly, in the order they signed up.
We are letting people in a few at a time so we can talk to every one of them. Add your email and you will get an invite when your place in the queue comes up.
Use this templateCourse or cohort
Gauge demand before you record a single lesson.
A four-week cohort on writing the documents that get engineering decisions made: design docs, incident reviews, and the pitch that gets your project funded. Next cohort opens soon.
Use this templateProduct drop
Collect the buyers before the stock lands.
Two hundred made, numbered, and shipped in January. The list gets first access an hour before anyone else, and we do not restock.
Use this templateNewsletter
Start the list before issue one.
One letter a week on the craft of building small software businesses: what shipped, what broke, and what it cost. No sponsors, no growth hacks.
Use this templateNone of these quite fit? Start from a blank page — it takes about the same minute.